Many business owners already know that social media has the potential to reach people all around the world. However, you may not know that the sites you are already using can work for your business, as well. Keep reading for some of the most interesting and useful ways to develop your social media marketing strategy.
Be sure to link all of your social media sites to one another for the best results. Tie in things like your Facebook, Youtube, and Twitter accounts all together. On the profile you have for Twitter, have a URL leading to your Facebook and to your blog. If you put up a link for all of your sites this will create more exposure.
Be sure that you have a blog, and keep the content fresh with helpful information. If you are running a sale, you should always share that with social media sites. If there is anything new to report like new products, hours or a new location be sure to include that information in your blog.
Create a strategy prior to starting with social media marketing. Identify who specifically will maintain and care for the page, the kind of layouts you prefer and just how many hours you are willing to invest in this project. As with any other campaign, you should set a timeline. If you don’t stray from your plan, you have a very good chance of making money with social media marketing.
Use Twitter in your social media marketing. Make sure your tweets are varied and content rich. Send tweets with tips and suggestions that are related to your business. Prioritizing these tweets over those that simply link to your business makes it much more likely that your followers will continue to follow you.
It is important to constantly update the content on your social network pages. The majority of those who use social media want frequent updates, so if you fail to offer that, you may find your reputation is irreparably damaged. Update your sites several times a week to improve the quality of your content.
If your business has a Twitter presence, engage your followers and other members of the community regularly. At the very least make sure you always thank those that mention your business, and never ignore any questions that your followers send your way. Doing all this creates positive relations with your followers. When you stay in touch with people, you come across as a genuine person, rather than some faceless business.
Establish a combination of email strategies as well as social media initiatives. Add in links to your Twitter and Facebook when you send out emails to try and market to people as much as possible. Also try including a link for subscribing to your newsletters or other emails.
Don’t forget that social media is first and foremost a conversation. What many companies forget is that once a customer gives feedback, they are opening the door for conversation. Start a conversation with your customers who leave feedback in order to develop your relationship with them. Make it your mission to learn everything you can about their needs, and use this information to make your next move more effective, or improve your company as a whole.
It is so simple to share your information with Facebook. If people comment on something you post, something shows up in that person’s feed that is view-able to their friends. Have readers connect with you more and more so you get more exposure.
Let your existing clients know if you start to use social media marketing. If they choose to join your page, many social networks can let your connections know that they’re following you. This facet represents free advertising, which should never get underestimated or ignored. It is also more valuable than ordinary advertising since it’s a referral.
Always respond to questions and comments posted on social sites. Log into your sites multiple times per day, and be sure to review all notifications. You can also elect to receive emails each time you have a new notification. Keep in mind that everyone will be able to see any response that you leave.
Add in exclusive offers to people who follow you on social media accounts. Grab your customers with a unique post. For instance, start a fun contest. If that is not doable, you might want to give them a special offer. Additionally, make special announcements exclusively on your social sites.
If you are a Twitter user, it is important to take advantage of options such as automatically twitting your new blog posts, to keep your followers constantly updated. With this in mind, choose a few quality bloggers and use the Twitter API to automatically tweet links to any new posts they make. They will enjoy the exposure, and the followers of your posts will enjoy the great content you provide.
Offer exclusive deals to customers who sign up for your social media sites in order to attract customers to those sites. These customers are likely to check out these specials if they cannot be found elsewhere, and will even tell others about the specials.
Make good titles for videos you post. Include important keywords that people searching for your type of content will recognize. The more descriptive your titles are, the easier a viewer will be able to locate them using their search terms.
Be sure and include a way for visitors to subscribe to your Facebook page, Linkedin, Tweets, etc. Many individuals use Facebook, Twitter and Linkedin on a regular basis, meaning that you can use these sites as a valuable way of promoting your business. Just provide easy access to your daily posts and your consumers will easily be able to stay up to date on your products and business.
Make sure you keep tabs on how you are doing. Compare your progress, including number of followers per week and number of conversions, to industry standards to see how you are doing. Here’s where a little number crunching will come in. It’s not that difficult, but you will need to make decisions about what’s working and what needs to be changed based on the stats. You won’t know if your social media marketing campaign will be worth the time if you’re not keeping track of results.
Be approachable and friendly when addressing your social media followers. Even if you have a great big company and lots of money, bragging about it will not make you e-friends. You are never more powerful than your followers and your customers. They’re the reason for your success.
Post links to your company blog on all your social media accounts every time you make a new post. Post a link to your new content to provide your followers with fresh and interesting information.
It is imperative that you respond very promptly to comments and reviews, to make the most of marketing via social media. This simple gesture could turn your campaign into a real success. You should be especially prompt about responding to negative comments or reviews. If you don’t say anything, the posts could hurt your reputation. Respond to these comments quickly, find out why the customer is not satisfied, and offer a solution.
Freebies are a very popular strategy to consider for your social media website. Few people can resist the appeal of a freebie, which makes this approach very effective. All you need to do is figure out what you would like to give away, and post links on some of the many popular profiles that feature freebies.
Mention your progress on social networks in your content. Articles about reaching certain milestones when it comes to Facebook subscribers are always interesting to read. Thank your followers for taking an interest in your company and make sure they know how much they are appreciated. This type of article will be shared quickly.
Review everything you put up a couple of times before you actually add it to your social media marketing. Everyone makes mistakes but social media marketing makes it easy for them to spread far and wide. Don’t make the mistake of assuming that this will bring you more customers, as this type of attention can drive away potential customers.
If you are adding content to Twitter often, you will get exposure in your friend’s Twitter feeds. Also, make sure that you focus on volume when you are dealing with Twitter. Keep posts short so that you can make several posts about one event.
Host employee blogs and feature them on your website to attract potential customers. Customers love an inside peek into a company’s workings, and these blogs offer just that. The inner workings of your company and the hard work and dedication of your employees can showcase your positive business culture to attract business to your site. When customers are able to see the inner workings of your company, they will naturally trust you.
Before getting started in social media, find out what your options are on these sites. Every social networking site is unique, and being aware of these differences can assist you in utilizing your time as wisely as possible. You might discover that response rates are much higher on a specific site, thus meriting a greater time investment.
Hosting contests with attractive rewards on social media websites, such as Facebook and Twitter, is an effective way to generate positive publicity for your business. News of these contests will spread rapidly, because of how these social sites work. If you make it fun and interesting, then relate it to any products or services you’re going to sell so you can make it a success. A good example of such a contest is a logo design contest for a product that is about to launch.
Your LinkedIn page can take advantage of a blog feed application to display your blog posts. Simply put up your article and it will show up as LinkedIn-updated. This helps to save time while gaining your business more exposure in the blogging community.
Grab your business name on both Twitter and Facebook. Claim these right away to ensure that another person does not take the name and begin posting or tweeting things that are unrelated to or inappropriate for your business. Even if you’re not about to start to use the profile, your name will be safe from others taking it.
A great way you can build a buzz around your business is to offer specials and promotions via social networking sites. It’s more likely that people will discover you on these sites, such as Facebook, if they can see a greater amount of content and receive better discounts. Anything that draws people to your site in a positive way is a plus, but getting more people there is only half the battle. You still have to work to keep them coming back.
Do you have a blog? Let your customers know about it! The subscribe button should never be out of site and always be made available and easy to click on. This will make it easier for followers to leave their information, follow your posts and share your content with friends. To benefit those with slow connections, make it the first thing that loads on your website.
Use social media to research new products and to get feedback on current products. Your customers and fans will love offering their opinions and having their voices heard. Doing so can give you a clearer idea about the wants, needs and motivations of your target audience. The best part, of course, is that this method is free!
Look for ways to make it easier for your customers and readers to share your information with their networks. Facebook provides an easy button that you can place near your posts that will allow readers to share what you have written. The added benefits will be well worth the minimal effort you exert to do this.
Be sure your readers can subscribe to you easily and get all of your information in their email inbox. Email newsletters are sort of a dinosaur, but it can be used as a tool to push subscribers to your social media updates.
If you use the information from above, your business will thrive on social media sites. Your business can benefit from the same sites you use everyday in your personal life. Using social media can expand the reach of your business and help you achieve your goals.
Keep track of how your competitors are using social media and the different marketing tools available. When you figure this out you know what it takes to stay ahead of the competition. Take this information and use it to improve your campaign.