One new and exciting way to market your business and attract new customers is through social media. Social media is new, so the sooner you make your own presence, the larger it will become. The following tips will let you get a head start on using social media to expand your business.
You should put a ‘like’ box on Facebook on the top of your blog page. This button makes it easy for readers to “like” your content on Facebook. They don’t even have to leave your blog to do it. The easier it is to do for you, the better it will be for you.
Try and add exclusive content to entice people to follow you on various social media sites. If they get deals from you on Twitter or Facebook that they are unable to find from another place, they will respond to your marketing, spreading the word for you for free.
In order to increase your customers’ desire towards your social media pages, have exclusive offers that they can only obtain by following you. If they only see special promotions through Facebook, then it becomes a great marketing tool where people will help you advertise through these social media sites.
Put social media and RSS buttons in opportune places. You want them everywhere you can think of, your blog, email, website and anywhere else you can think of. If you operate more than one social media profile, you should always include links to each one.
Consider writing a guest blog or allowing a popular blogger in your niche market to guest blog on your site. Either way, you can generate more traffic. When guest posting on another blog, make sure the blog owners allows your to add a backlink to your site. Also, let the guest blogger do the same thing. The followers of the guest blogger will probably read this post and check out your site.
You can use the Twitter API to automatically tweet certain messages at a given time of day or in reaction to an event, such as a blogger posting something. You could also post links to influential, interesting bloggers’ content. They will love the free publicity, and your customers will appreciate that you are pointing them to quality content.
The first rule of using social media marketing to promote a business is post, post, and post some more. This helps you to interact with your potential clients to form a network. The interactions and regular activity keep your audience interested. But when you’re active, you open up an entirely new world of users. People will want to stop by to see your fresh content.
You can’t use Twitter effectively without hashtags. Just add in a “#,” followed by a relevant phrase, after you put updates up on your social media accounts. Use specific keywords in your tags to increase your visibility and bring in new followers.
Some tools you can use that are related to Twitter are Tweepi and Twelllow. Utilizing these tools, you can more easily identify users in your target audience as well as those users with the most influence. The more adept you become at using these types of tools, the larger your audience is going to be.
Create a Yahoo account, and browse through Yahoo answers. This website lets users post questions and receive answers from others who may have the information they need. Look for unanswered questions that relate to your products and services, and find a way to organically recommend those products and services as part of the solution. Cultivating a reputation for knowledgeable responses on certain subjects will serve you well.
When using Twitter, there’s always a possibility that your stuff is going to get lost. Make sure that you’re updating consistently enough to keep your material fresh. Twitter is all about volume. You need to make a lot of high quality posts to get seen. Divide your message about a specific event into multiple tweets in order to get the most mileage out of it.
Make sure your advertisements are placed in a place on your profile where people will see them. If the ad isn’t in a good location, most users will pass it over, and you will not get much of a boost in sales as a result.
If you are looking to launch new products or are even looking for feedback concerning existing products, then think about using social media as your market research. Your fans may enjoy helping you discover which new products or services your customers desire. Most social network users are not shy about detailing their wants and needs, and it won’t cost you anything to listen.
You are going to have a tough time in the world of SMM if you don’t know your target audience well. Your best bet is to learn as much as possible about your target market, including their social media preferences and behaviors.
When you use social media marketing, don’t just use one site. When you’re only using a single channel, you’re greatly limiting your potential, so using multiple channels can greatly increase your reach. It can also be helpful in other ways if you take advantage of the different tools available.
Try to stay professional, even in this day and age of social media. Although you can be more personal on a social network than when using other forms of communication, you also need to keep your communications professional. Don’t get too chatty or friendly with customers. Don’t argue with the haters. Just delete any comments from trolls or other offensive posters that don’t add to the discussion. Also, consider establishing a separate profile in your own name, so you can interact online with your friends.
Social Media Sites
Make sure you keep tabs on how you are doing. This means keeping and checking your statistics for every site, every campaign, every niche, etc. If you compare these statistics with your actions, you can see what works and formulate a strategy for success. If you aren’t keeping track of the results, you can’t possibly know what’s working and what’s not.
Make use of company branding on social media sites. Set your avatar to your company’s logo, or use it in the background of your profile on social media sites. Your color palette should be consistent across all of your social media profiles. Certain followers and consumers will want to keep up with your work across multiple accounts, and it’s always good to show consistency. Consistency means advantageous branding in identifying yourself and letting you stand out from your competition.
Have your customers take a survey in order to find out what their social media habits are. If your customers are on social networks for more than one hour per day, you need to create a brand page. On the other hand, if your target demographic doesn’t respond to social networking then you should use a different marketing tool.
One great way to grab a viewer’s attention within social media marketing is to post videos on YouTube. Find people within your industry that have something interesting to say, interview them and then post the video clip. This technique provides interesting content and associates you with leaders in your field, which can give you more authority in your niche. Through this recognition, your sales of products and services should increase dramatically.
Understand that social networking shouldn’t be just used for posting ads about your products. Social networking will let you gain more knowledge about your customers. You might also get them interested in your brand. Yes, you can discuss your products through social media, but it is a more powerful tool if you consider it a sort of customer relations.
Take advantage of the profile function on Facebook. Pay attention to questions or comments posted on your wall. Reply to customers and other people who post on your profile. This gives the impression that you are on top of things and want your company to succeed.
When you’re using social media and want to market something you have to use everything available. Facebook is the most popular, but Twitter and even Myspace are still very valuable. Using many sites will guarantee maximum exposure for your business.
Connect LinkedIn and your blog so that you can increase your ability to market your business using social media. One quick way to do this is to simply add a “share” button for LinkedIn users to click. Place it is a spot where it will be prominent and easy to find. Every person that shares your blog increases your potential audience by hundreds of people. LinkedIn has over 100 million users, which you will be tapping into!
If you haven’t mastered social media in a few weeks, continue to press forward and learn. It takes time like anything else does. It can take up to a year to develop a solid following and for you to start seeing real benefits from your social media marketing plan.
Make sure you keep the Facebook account up to date. People like to be surprised with fresh content. Because of this, you should immediately share on Facebook any post you write on your blog. You could reach out to a wider audience with each blog article you write.
Promote coupons on your social media accounts that are time-sensitive. The sense of urgency this creates will encourage customers to act sooner rather than later. You will also make it more appealing for people to share what you have to offer.
It’s important to blog readers that they have the ability to leave comments. It is particularly necessary if this is the only way that the public can communicate with you. Allow visitors to post comments, but keep a close eye on what people post. Delete any nonconstructive negative comments, spam, or other offensive commentary.
Maintain a positive reputation and build strong relationships on the forums you frequent. The users may buy your products, so you should use all of your comments to provide useful information, as opposed to trying to force people to buy things. Good relationships will encourage people to find out more about your business, so always try to post useful information.
Link your social media to LinkedIn to expand your exposure. When one of LinkedIn’s share buttons is on your blog, you’ll be able to get noticed fast. People who like your blog can share entries on their LinkedIn accounts, which will bring in even more visitors. This can pay off in a big way, since there are 100 million people on the website.
Make your headlines count. A lot of social media sites list only the headline unless a user clicks to read the entire story. That means that you are almost fully dependent on the magnetic pull of the headline to capture the reader’s attention. A strong headline can make the difference between being ignored and being noticed.
Make your Facebook pages fresh and interesting by frequently updating your content. Some good ways to do this are to post kooky YouTube videos, articles you like, or links to interesting external content. You have to figure out a balance, so you’re not messing up your professional image.
Be sure your postings have eye-catching titles. The first thing the reader will see is your headline and you want to make a good impression. You have to catch them quickly and grab their attention so they will continue reading the entire post. Make sure you think about what the headline will be.
Add some competitiveness to your Facebook page. People love contests and competitions. By running either a competition or contest on your Facebook, interest of your page will increase quickly. You don’t have to have a large fan base to start with if your marketing is done the right way.
Create enticing headlines. Often, the headline is the only thing that users on a social media site see. The headline should be so fascinating that visitors have no choice but to read the story in its entirety. A powerful headline can have a significant impact on the visibility of your post.
The fundamental truths of traditional marketing still hold true for social media, yet a lot of individuals and companies still do not make the most use of this medium. Don’t be beaten by your competition. Start using some of the tips presented above to help you unleash the full potential of the social media arena to market your products and services.
Use caution when you use social media channels for advertising. Trying too hard to sell a product is unappealing to many people and will likely turn them off. Connect with your customers by speaking their language or slang to increase your results.