At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
Reach out to as many people as possible while developing and implementing your social media marketing strategy. Even if they don’t subscribe or follow your page, they’re at least being made aware of your company’s presence.
Social media is a great way to enhance the user-friendliness of your storefront. Your main website is the most important, of course, but it is possible to set up a Facebook store that can be visited from any post on your account. There are some users who frequent Facebook. Giving these users an easy option to purchase your items, without having to leave Facebook, can work to your benefit. This can let them have easier access to your products, without making them leave Facebook and go to your site.
When people comment on your site or ask questions, make sure you respond promptly and professionally. Look for comments every time you log on.
In your website content, mention your social media efforts. This can be done with an article, or a simple post on your Twitter account. Be sure to thank your followers for having a vested interest in you and your work. Writing an article like this is likely to be quickly shared.
Write a guest post on a blog in your niche or allow a guest blogger to post on your blog. Any way you look at it here, you can potentially increase your base. When guest blogging somewhere else, make sure they let you link back to a website of your own. On the same token, allow your own guest bloggers the same courtesy. You will likely get more visits to your blog and your site doing this.
You can have posts to your blog show up on LinkedIn by using the application for blog feed. Every single time you post it will show up in LinkedIn. You can save time in this way, and you will get greater exposure by posting to both LinkedIn and to your blog.
When you reach an important milestone in your social media program, write a post about it. For example, you could celebrate your 1,000th “Like” on your Facebook fan page by creating an article to commemorate it. Thank all of those that deserve your thanks, and show people you care about those that have helped you. Many people will share this kind of article.
Social networks have caused acceptable communication standards to change in some respects, but it has not changed the need for professionalism. You should paint a picture of yourself being personable and divulge certain information, but always make sure you remain professional. If there are arguments, simply delete them or any other negative remarks. If you will be interacting with both friends and business contacts, create two separate profiles for this purpose.
Facebook helps your followers easily share your content. Facebook will share the comment of someone else on another friends page. This means that any time your customers interact with your business, you are getting free advertising, so you want to encourage it.
Measure your plan’s success. You should know how many visitors and followers you have on all of the sites you use. Link these stats to what you do and from there figure out what works the best. You have to keep track of all of your results to know what is working or not.
Take advantage of Twitter-related applications, including Twellow and Tweepi. These tools can help you find your target audience as well as influential followers. You should be able to establish a list of people you should follow, hoping that they will subscribe to your updates too.
Consider hosting giveaways through your profiles on social media sites. People love getting things for free, and offering free items is a great way to bring new customers to your profile. Consider a free sample or a small promotional mug or hat that you can give away by posting a link to the freebie on different freebie sites.
To ensure your updates aren’t lost underneath all the feeds of your followers, constantly create new Twitter posts. The more content you post on Twitter, the better off you’re going to be. You need to post a lot if you want to make an impact. Using short posts, you can create more updates from a single event.
Utilize tags when you post on Twitter. Tags use the # sign, and using them lets your content show up for certain groups. Make sure you choose your tags very wisely.
When finding out about your customers, make sure to ask about their use of social networking. If you see that your customers are spending an hour a day on social networking, create a social network profile. If your particular audience is not into social networking, it might be a good idea to put your efforts into something else.
If you choose to market yourself or your business via a social media network, make sure that your ads are placed in areas that will be widely noticed. If your ad’s location is bad, this could result in a loss of business for you.
Make sure that while using social media, you stay as professional as possible. Mistakes happen, and when they do, you want to limit the damage by catching them quickly. The very nature of today’s social media marketing means that all information has the potential to go viral quickly. While this may generate a lot of publicity for your business, oftentimes, it is not the publicity that you are seeking.
Interact with your readers when using social networking so you are seen as a real person and not just a company. The customer usually does not wish to talk with a big company. When a customer is speaking to a live person, they realize that the company cares.
Do some research with regard to social networking. You may already have a profile on Facebook; however, keep in mind that social media marketing is not the same thing as chatting with your friends. There are many resources on the net that can help guide you with these problems.
When you use social media, market your services or products on as many sites as you can. Facebook might be effective and popular, but remember to use other sites like MySpace too. Your chances of enjoying marketing success increase with the amount of exposure you have.
Use as many social media outlets as possible to market yourself. While Facebook may be the most popular and effective tool, do not underestimate the marketing capacity of lesser sites like Myspace and twitter. Your chances of enjoying marketing success increase with the amount of exposure you have.
One strategy for social media marketing that you can implement is to place content rich employee blogs on your webpage. Customers enjoy these types of blogs because they provide insider information about how your company operates. Furthermore, reading these posts can give customers a good feel for the human aspect of your company. It also allows them to learn more about the overall attitudes and values that affect your product and service offerings. A customer that knows about the inner workings of your business is likely to trust it more.
A photo contest is a fun way to increase excitement and exposure of your products. Ask customers to create photos of themselves using your products and offer prizes for creative photos. People will end up sharing pictures with you and others in their list of friends; those friends may not know you, and when they share the photo they give your company wider coverage in new markets.
It is important to never rely on a single channel when it comes to social media marketing. Expand your potential readership by using multiple websites. Also, you may find different tools and apps, different followers, etc, by using different channels.
Twitter requires effort to maintain, so try one of the many add-on services that can help manage the information in your twitter account more easily. There are differences, of course, in the level of service each company can provide, but the essential function is to let you manage your followers and the decisions you make about reciprocating the decision to follow back. Services such as these can assist you in managing lists and finding new consumers who might be interested in your product.
If you want to get more attention for your business, then social media marketing could be for you. One of the great bonuses of this kind of marketing is the way users share reviews and recommendations across the network. Utilize competitions and offers that give your readers incentive to pass along information about your products.
Be selective about what you post on Facebook, making sure that it packs a punch while creating interest. Do not clutter your business Facebook pages with trivial or meaningless features or comments simply to fill up space. Share those things that you think are of interest, exciting or factual. Make it something that people want to hear about. Avoid posting worthless quizzes or anything that could be perceived as spam.
The best social media messages are often short and snappy. Shorter messages are less likely to bore the reader, and more likely to lodge in their mind and get shared with others. You can always use relevant images in place of words, where necessary.
Make sure that you create a Facebook profile to highlight your business. Take notice when someone asks you a question about your company or posts a comment. Answer questions as clearly and helpfully as possible. This helps to create a sense of credibility and comfort with your product.
Contests and giveaways are a proven strategy for pulling people to your product on Facebook. For a prize, you can choose some of your company’s products that you’d like to push. This helps you promote your business, as well as thank your customers by giving them free merchandise.
Social Media Marketing
Make sure that your blog posts are visually stimulating. Simply looking at words and paragraphs gets boring after a while. Add some non-text elements to break up the text, like logos, images or videos that your readers will want to look at. However, make sure there is an even balance between the two, you don’t want one more than the other.
If you are in business today, you really need to be taking advantage of social media marketing since it is the most current method reaching your customers. It may be used for effectively branding and marketing your services and product, along with helping expose you to millions of possible customers. This article discussed how to put together a simple, yet effective, social media marketing program without spending a lot of money.
Link your blog to LinkedIn. Your horizons will open up tremendously just by clicking the share button for LinkedIn. People can advertise your social media blog for you if they post it on their own social media sites. Since there are 100 million people on LinkedIn, you can achieve real success this way.